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Last year brands spent $150 billion on retail media placements

When it comes to retail media it's not finding brands willing to invest in placements that halts the success of retail media networks. For retailer's it's most often the structuring of retail media activities that proves the real challenge. Book a meeting with us today, and find out how you can use Encodify to easily structure your retail media efforts.

With Encodify you can:

  • Get an overview of retail media activities as well as internal campaigns and promotions
  • Connect all data on placements, availability, prices and booking status in one system
  • Integrate your retail media efforts with production- and finance systems.

 

We help leading retailers manage everything from private labels to campaigns, promotions and retail media
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Want a piece of the pie?

Last year more than 50% of the global retail media ad spend was shared between two companies, but that picture is changing. The retail media market has been focused on enormous platforms like Amazon and Alibaba, but we're starting to see movement within more niche retail media networks focused around specific product categories like beauty or health.


 

Overview (1)

Get a complete overview of your activities

Move your inventory bookings out of the spreadsheets and onto a platform where everyone involved can get the full picture of what's going on.

  • A connected overview of ad types, channels, prices, and capacity
  • Plan your activities across internal and external stakeholders.
Approve (1)

Approve all activities in the same system

Give channel managers an easy way to create an overview, manage, and approve inventory bookings.

  • Manage capacity, bookings, and content mix
  • Approve inventory bookings quickly and easily.

 

Content (1)

Ingrate bookings with internal and external production

Make sure all relevant information is automatically shared with your content- and channel teams whenever a booking is approved.

  • Automated task creation in your work management flow
  • Automatic brief creation.
Finance (1)

Invoice as soon as the job is done

All relevant information around price, discount, invoicee, and tasks will automatically be pushed to your finance systems.

  • Automated data transfer to ERP
  • Easily invoice for your retail media activities.

How we help some of the biggest retailers in Scandinavia manage their retail media business

From customer loyalty clubs to in-store events, website banners, and social media content—Retail media is big business, and even if most retailers still have a long way up to giants like Amazon and Alibaba we're beginning to see smaller, more category specific retailers turn retail media into a booming business.

However, between planning, sales, project management, content production, publication, reporting, and partner collaborations it's not a simple task. Retail media isn't just a marketing strategy or a new channel. For retailers, retail media is a new leg of their business, and its a leg that needs to learn how to walk (and run) in stride with the existing retail business.

At Encodify we help some of Scandinavia's biggets retail media networks structure their retail media business, helping them drive a successful ad business that doesn't get in the way of their core service.

1. We give you complete overview of activities

Even though most retail media conversations focus on things like channels, content, and loyalty club setups, it's often the invisible back-office tasks that make or break retail media success. Things like planning and structuring activities like bookings, offers, and prices are often much more challenging than creating content or promoting the viability of channels to interested brands. 

Most retailers have, after all, been producing and managing content across various channels for decades. But when it comes to structure, price lists and booking overviews, the spreadsheets that used to work just isn't going cut it anymore.

We help some of Scandinavia's biggest retail media networks create an overview of their activities by moving information on price lists, placements, capacity, and ad types out of the spreadheet and into one connected platform where they can manage everything from production to booking approval.

2. We bridge internal and external needs

Retail media isn't a stand alone business. 

The very nature of retail media networks is that they need a thriving retail business in order to really flourish. But this means that the ad placements you end up selling in your retail media business are the same ad placements used by category managers, marketing, and social media teams when they promote products, campaigns or sales for the retail business.

Whether we're talking own-brand or resale products, and whether we're talking catalogue ads, website banners or social media posts we'll let you manage the bookings in in the same platform used to manage retail media activities.

3. We help automate the manual processes

Manual hand offs and data entries are some of the big culprits when it comes to low efficiency, and that's no different for retail media businesses. 

Sending bookings and approvals as back and forth emails between internal teams and channel managers, creating task descriptions and briefs in multiple systems, reviewing contracts and contracts in an approval platform, planning everything in a project management system, and manually entering prices and invoice data in finance systems. 

All of that takes time and increases the potential for error.

We help the biggest retail media networks in Scandinavia automate their booking flows so data is automatically shared between teams and systems. That way data from approved bookings will be forwarded to production, print and finance systems, and you avoid unneccesary hold ups and errors.

Need help managing your retail media network?

One of the things we help our retail customers with is moving their inventory bookings and activity overviews out of the spreadsheet and onto a platform where they get a complete overview of how placements and campaigns are being used by internal stakeholders, retail media partners, and suppliers alike.

By moving inventory bookings from Excel and onto a platform with a connected overview you get a better control over placements and campaigns and you can reduce errors and time consuming processes.